Today, there’s a new perm in town, creating big, loose, soft curls. Perm technology has been updated and perfected. Now it can be a long-term solution for giving hair the curl and volume that works perfectly with the current trend toward lush, sexy hair. I often use perms by working with your cut, adding welcome texture and style to any hair. Advances in chemical technology have made the perm process much easier on hair. Better solutions and built-in conditioners have done away with the frizz and tight curls of the perms of the past. Modern perms are ideal for giving straight, limp hair a great wave or curl.